DMK MD

Creative Direction | Brand Identity + Strategy | Product Design

DMK MD is a project that I creatively directed and made assets for in preparation for the launch of the new line of products. I took into consideration the aspects of medical-grade skincare, a luxury look, as well as the company’s underlying desire to begin moving in a more “greener” direction. I worked closely with vendors to source glass bottles (recyclable) and 30% PCR (post-consumer recycled) black plastic, all while striving to maintain a sophisticated look and experience for this high-end line of skincare products.